A fake "press release" made the rounds late last week saying production of Technics turntables would end in February 2010, and the local head of Technics DJ for Panasonic was "quoted" as saying Australian stock would end in March.
Long regarded as the epitome of DJ equipment, the Technics 1200 and 1210 series turntables have been rumoured to be going out of production, but this has been denied by the local arm of head company Panasonic.
Panasonic's Ian North has denied the reports, and says while he is still waiting on clarification from Japan news that sales would end in March was "premature".
"We are still supplying our dealers and we still have stock coming in," North said.
However, North said that there has been "a decline in the analog market" due to the popularity of computer and CD mixing solutions.
"I wouldn't say that analog is dead but there's a lot of digital products on the market that can do the same thing," North added.